Lead Generation ROI Simulator
Industry Averages Used
*Note: 18% GST is automatically deducted from Ad Budget, and a 25% Junk/Spam lead drop-off rate is applied.
Projected 30-Day Pipeline
The 4 Pillars of Digital Lead Generation
Not all platforms are created equal. We select the exact channel mix based on your ticket size and audience.
Meta Ads (Facebook, IG, WhatsApp)
The absolute best platform for pushing your offer to people who don't know they need it yet.
- • Massive audience
- • Incredible demographic targeting
- • WhatsApp Lead generation
- • Lower intent than search
- • Requires heavy creative testing (videos/images)
Google Ads (Search & Maps)
Capture people exactly at the moment they are searching for your service.
- • Highest intent (warm leads)
- • Google Maps Local Pack visibility
- • YouTube Brand Trust
- • Expensive CPCs in competitive niches
- • Complex setup and bidding
LinkedIn Ads
The most expensive but highest quality platform for reaching decision makers, founders, and C-Suite executives.
- • Job title, company size targeting
- • Zero junk leads
- • High deal sizes
- • Prohibitively expensive for small ticket items
- • Slower ad learning phase
IndiaMart & B2B Directories
Essential for Indian manufacturers, wholesalers, and bulk suppliers looking for pan-India buyers.
- • Direct buyer intent
- • Massive reach for manufacturers
- • Cost-effective annual plans
- • Extreme competition (leads shared with multiple sellers)
- • Race to the bottom pricing
Hidden Costs Most Agencies Won't Tell You
18% GST on Ad Spend
For every ₹10,000 you put into Meta/Google, ₹1,800 goes directly to the Govt. Your actual usable ad budget is ₹8,200. We factor this in so you don't burn cash blindly.
The "Junk Lead" Tax
No campaign is 100% pure. Generally, 20% to 30% of form fills are fake numbers, competitors, or mistakes. Our simulator above accounts for a massive 25% drop-off automatically.
Tech Stack & CRMs
Generating leads is useless if they rot in an excel sheet. You'll need basic CRM tools and WhatsApp Automation APIs (approx ₹2k-₹5k/mo) to convert them instantly.
Agency Retainers
An agency charges either a fixed monthly fee (₹15k-₹50k+) or a % of your ad spend. DGson uses a transparent hybrid model that scales only when you make money.
Management Pricing Plans
Transparent agency fees for managing your ad budgets and creative assets.
Starter Plan
Minimum viable setup to start generating leads on a tight budget.
- 1-2 Graphics Ads
- 1-2 Video Ads
- Basic Campaign Management
- Monthly Reporting
Business Plan
Recommended for businesses wanting consistent, high-quality daily leads.
- 4-6 Custom Ad Creatives
- A/B Testing & Optimization
- Landing Page Recommendations
- Bi-Weekly Strategy Updates
Scaling Plan
Aggressive growth for high-ticket or pan-India operations.
- 10-15 Graphics & Video Ads
- Advanced Pixel Retargeting
- CRM Integrations
- Dedicated Account Manager
Ready to Build Your Lead Engine?
Stop relying on word-of-mouth. Let's map out a predictable revenue system for your business today.