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DGsonHOTSTAR PARTNER
OTT & CTV Advertising Flight
Official Media Buying & Campaign Operations Partner

Run Ads on Disney+ Hotstar & JioStar Through DGson

Reach 350M+ Indian viewers on Connected TV (Smart TVs), blockbuster OTT movies, web series, and Live Cricket (IPL & ICC) with television-grade trust, hyper-targeted cohorts, and guaranteed video completions.

Verified StatusDGson Partner
Avg Completion Rate88% - 94% VTR
Screen Quality1080p / 4K CTV
Test Flight Starting At₹50,000 Budget
PREMIUM OTT INVENTORY

Where Your Ads Will Appear on Hotstar

Choose from high-impact Living Room Smart TV screens, mobile app in-stream videos, or live sports sponsorships.

Premium Living Room High-Income Audience

Connected TV (CTV) Video Ads

Non-skippable 10s to 30s full-screen 1080p/4K video ads delivered on smart TVs (Samsung, LG, Fire TV, Sony) during movies and web series.

Format16:9 Landscape (1080p / 4K)
Duration10s, 15s, 20s, 30s Non-Skippable
Avg CPM₹380 - ₹650
Expected VTR92% - 96%
Key Advantages
  • Reaches top 5-10% affluent Indian households (₹15L+ income)
  • 100% Sound-On, high co-viewing with entire family
  • Zero ad fatigue compared to standard social media scrolling
Available through DGson WhitelistingBook This Inventory
High Volume In-Stream OTT Streaming

Mobile Mid-Roll & Pre-Roll Video

Target mobile phone OTT binge-watchers during Disney+ Hotstar originals, blockbuster films, and top TV entertainment shows with clickable CTA buttons.

Format16:9 In-Stream or 9:16 Vertical
Duration10s - 30s (Skippable/Non-skip)
Avg CPM₹180 - ₹260
Expected CTR1.2% - 3.5%
Key Advantages
  • Clickable CTA banner redirecting directly to website or WhatsApp
  • Filter by smartphone price cohort (e.g. ₹30,000+ premium phones)
  • Precise pin-code, city, and state demographic whitelisting
Available through DGson WhitelistingBook This Inventory
Maximum Attention During High-Stakes Matches

Live Cricket & Sports Blitz (IPL / ICC)

Dominate India's biggest live sporting moments during IPL, ICC World Cup, and Bilateral series with mid-over video spots, live score bugs, and squeeze frames.

FormatMid-Over Spots / Live Bugs / Squeeze
Duration10s - 20s or 6s Live Match Bug
Avg CPM₹280 - ₹480+
Concurrent Reach1 Crore - 5 Crore+ live
Key Advantages
  • Unmatched nation-wide buzz and instant brand recognition
  • Live match squeeze ads during boundary replays and wicket falls
  • Target specific team matches (e.g. CSK, MI, RCB, or Team India matches)
Available through DGson WhitelistingBook This Inventory
Zero Waste Ad Budget Allocation

Hyperlocal & Content Cohort Targeting

Narrow down Hotstar's 350M+ viewers to the exact audience that buys your product, from Tier 1 metro executives to regional language speakers.

GeographyState, City, or Metro clusters
LanguagesHindi, English, Tamil, Telugu, etc.
AffluenceDevice Price & Broadband Wi-Fi
InterestsInvestors, Auto, Tech, Fashion
Key Advantages
  • Ideal for Real Estate builders targeting specific city investors
  • Language-specific video rollouts for regional brands
  • Cross-device retargeting capabilities through DGson
Available through DGson WhitelistingBook This Inventory
PROVEN METRICS

Hotstar Advertising: Expected Results & Performance

Unlike Facebook or Instagram where users rapidly scroll past ads in 0.8 seconds, Hotstar delivers premium attention with captive video streams.

Video Completion Rate (VTR)
88% - 94%

Non-skippable ads ensure viewers watch your complete brand story without skipping.

Mobile Click-Through Rate (CTR)
1.2% - 3.5%

Clickable companion cards drive qualified leads to your website or WhatsApp.

Brand Recall & Trust Lift
+55%

Hotstar ads carry television-grade authority that builds immediate customer credibility.

Household Co-Viewing Factor
2.4x on CTV

Every Smart TV impression is watched by an average of 2 to 3 family decision-makers.

LIVE CAMPAIGN SIMULATOR

Estimate Your Hotstar Reach & DGson Fee

Adjust your media budget and inventory type to see projected impressions, views, and transparent agency charges.

Direct spend allocated to Disney+ Hotstar
₹1,50,000
₹50,000 (Min Flight)₹2,50,000₹5,00,000 (Sports Tier)₹10,00,000
Est. Impressions3,33,333High-definition views
Est. Unique Reach2,16,666Individual screens/users
Full Completed Views3,13,333~94% VTR
CTR / Action Intent0.8% (Brand Lift)Clickable mobile/banner
DGson Media Buying & Campaign Operations Fee12% of media spend for continuous optimization & live match spot ops
₹18,000+ 18% GST (₹3,240) = ₹21,240
Hotstar Slot Whitelisting
Creative Spec Compliance
Verified Impression Reports
TOTAL EXPECTED CLIENT SPEND (कुल अपेक्षित खर्च)

All-Inclusive Campaign Investment

Total amount required to launch this flight (Hotstar Ad Spend + DGson Operations + 18% GST).

Net Total Payable₹1,71,240Zero Hidden Markups
1. Hotstar Ad Spend₹1,50,000100% to Ad Credits
2. DGson Agency Fee₹18,000Operations & Whitelist
3. 18% GST on Fee₹3,240Official GST Invoice
CAMPAIGN TIERS & DGSON CHARGES

Transparent Pricing & Flight Packages

No hidden markups. 100% of your media spend goes directly into Hotstar ad credits, with a clearly defined DGson management retainer.

IDEAL FOR REGIONAL BRANDS

Hyperlocal Starter Test

Hotstar Ad Spend:₹50,000 - ₹1,00,000
Total Expected Outlay:₹67,700 - ₹1,17,700
Ad Spend: ₹50k-₹1L | DGson Fee: ₹15,000 | 18% GST: ₹2,700
Inventory:Mobile In-Stream + Regional Entertainment
Est. Impressions:2,20,000 - 4,50,000
DGson Agency Fee:Flat ₹15,000 + 18% GST (₹2,700)
What's Included:
  • Hotstar Ad Account Whitelisting & Slot Booking
  • City/District Geo-Targeting (e.g. Raipur, Pune, Delhi NCR)
  • Audience Targeting by Device Pricing (₹25k+ phones)
  • Video Creative Technical Compliance Check (1080p, Bitrate, Audio LUFS)
  • Campaign Execution & Daily Performance Tracking
  • End-of-Campaign Verified Impression Report
MOST POPULAR

Growth CTV & Entertainment

Hotstar Ad Spend:₹1,50,000 - ₹4,00,000
Total Expected Outlay:₹1,71,240 - ₹4,56,640
Ad Spend: ₹1.5L-₹4L | DGson Fee: 12% | 18% GST
Inventory:Connected TV (Smart TVs) + Premium Mobile OTT
Est. Impressions:5,00,000 - 14,00,000
DGson Agency Fee:12% of Ad Spend + 18% GST
What's Included:
  • Connected TV (Living Room Smart TVs) Focus Flight
  • High-Income Audience Cohort (Top 10% Affluence Whitelisting)
  • A/B Testing of 2 Creative Video Variations (15s & 30s)
  • Interactive Companion Banner with Direct WhatsApp / Web Link
  • Dayparting & Frequency Capping (Max 2-3 impressions per household/day)
  • Dedicated DGson Media Buyer & Weekly Performance Reviews
HIGH IMPACT / IPL

Live Cricket & Sports Blitz

Hotstar Ad Spend:₹5,00,000 - ₹15,00,000+
Total Expected Outlay:₹5,59,000 - ₹16,77,000+
Ad Spend: ₹5L-₹15L+ | DGson Fee: 10% | 18% GST
Inventory:Live IPL / World Cup / Bilateral Cricket Matches
Est. Impressions:15,00,000 - 50,00,000+
DGson Agency Fee:10% of Ad Spend + 18% GST
What's Included:
  • Live Cricket Match Inventory Booking (Pre-Booked Slot Inventory)
  • Target Selected High-Profile Match Fixtures or Knockout Stages
  • Live Over-by-Over Spot Execution & Fallback Redundancy
  • Squeeze Screen / Cricket Bug / Split-Screen Integration Support
  • Post-Match Real-Time Analytics & Nielsen-Standard Reach Certificate
  • Direct Brand Growth Consultation with Founder Pranav Soan
OPERATIONAL ROADMAP

How We Launch Your Hotstar Campaign in 4 Days

From creative spec validation to live sports monitoring, DGson takes care of the entire media execution pipeline.

01

Audience & Inventory Mapping

We analyze your target audience, selecting optimal placements between Connected TV living rooms, entertainment series, or live cricket.

02

Creative Compliance & Quality Check

Hotstar requires strict 1080p bitrate, audio leveling (-24 LKFS), and legal disclaimer standards. We review and encode your video files.

03

Account Whitelisting & Slot Booking

DGson locks your inventory slots inside Hotstar's ad engine, applying geo-filters, device price cohorts, and frequency limits.

04

Live Tracking & Verified Reports

We monitor delivery in real time, provide midpoint pacing adjustments, and hand over a verified third-party completion & reach report.

FREQUENTLY ASKED QUESTIONS

Hotstar Advertising FAQs

START YOUR HOTSTAR FLIGHT

Ready to Put Your Brand in Front of Millions on Hotstar?

Speak directly with Pranav Soan and the DGson media buying team to check current slot availability for your target city or upcoming live cricket fixtures.